The Bicycle Cap. By peSeta. For the New Museum.

Directed by Zipi Aguilar. Written by Jamie Sevilla, Juan Christmann, Juan Sevilla, Zipi Aguilar.
Laura Martínez del Pozo, entrepreneur and fabric lover, started peSeta brand as a natural projection of her love for all things cut and sewn, and in 2005, Jaime Sevilla Moreno joined her. All of their products are designed + produced in Madrid, Spain. PeSeta has also collaborated with the likes of Marc Jacobs, Primavera Sound, Lomography, etc. Check more peSeta radness out HERE.